Saturday, November 29, 2014
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Roadshows

These are awareness promotion shows staged at local shopping centres. A specially designed vehicle is used, with sides opening out to form a stage, with a public address system to reach the public in attendance. Attracting an audience with music and dance, the presenter then engages the public from the stage. This type of activity is designed for purposes of awareness creation. T-shirts and pamplets with easy-to-remember messages are usually distributed at road shows.

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